Samsung Gamer Training - A Live Brief by Ogilvy
As part of a project based on professional practices and live briefs, Ogilvy came into the university and presented us with a brief that they were currently working on with Samsung. Our job was to work to the same brief as them and create our own ideas and work for the launch of their brand new Gamer Training programme and event in their Samsung KX space in London.
Outlining the life brief given to us by Ogilvy that they were currently working on for Samsung.
The concept I came up with, based around levelling up your gamer profile using formulas.
The ideas behind the marketing I created for social media and public settings such as billboards and posters.
More of the designs I created for the deliverables required for the physical launch event.
The idea of the floor plan for the official Samsung space and launch in London.
